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Model Context Protocol
An open standard enabling buyer and seller AI agents to exchange data and instructions without bespoke integration per pairing; developed by Anthropic.
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#12 18 Aug
Mentioned in: Skywalker Sound hires for AI sound work
Media's AI Pivot#12 4 Aug
Mentioned in: Disney names J.A.R.V.I.S. in a filing
Media's AI Pivot#10 20 Jul
Mentioned in: AI agents turn up in the set-top box
Media's AI Pivot#8 1 Jul
IAB folds agentic ad-buying into AAMP
Media's AI Pivot#7 18 Jun
Underpinned Horizon's Blu agentic buying layer, confirming two major agencies on the same standard
Media's AI Pivot: Horizon ships its own buying layer#7 18 Jun