ITV Academy
ITV's training programme running nine-month traineeships covering AI and virtual production skills.
Last refreshed: 25 July 2026 · Appears in 1 active topic
Can training entry-level TV staff in AI production skills close the industry's AI skills gap?
Background
ITV Academy launched fully funded, nine-month Production Assistant traineeships in July 2026 that combine classic TV production skills with an introduction to AI and virtual production, hosted across five ITV Studios labels: Bright Entertainment, ITV Sport, Multistory Media, The Garden and Twofour.
The programme is a workforce-development move distinct from hiring senior AI specialists: ITV is training entry-level production staff to be AI and virtual-production literate from day one, rather than recruiting AI expertise only at the top of the organisation. It sits within ITV Studios, ITV's production Arm.
What is ITV Academy's new AI traineeship?
Which ITV Studios labels host the ITV Academy traineeships?
Why is ITV Academy teaching AI skills to entry-level production staff?
Written with AI from Lowdown's published reporting. Not individually reviewed by an editor. Updated 25 July 2026. Editorial standards.