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IAB Tech Lab
Technical standards body of the IAB, developing open specifications for digital advertising infrastructure globally.
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#8 1 Jul
Consolidated agentic ad-buying specifications under the single AAMP standard
Media's AI Pivot: IAB folds agentic ad-buying into AAMP#7 18 Jun
Mentioned in: WPP convenes six rivals on AI buying
Media's AI Pivot#6 3 Jun