CoreAI

CoreAI is Publicis Groupe's internal AI layer for work across its advertising and technology businesses. Publicis began developing it in the second half of 2023 and presented the strategy in January 2024. The platform is designed to bring together proprietary information that otherwise sits across different parts of the group, including audience data, media performance and creative content. [Publicis's CoreAI announcement](https://www.publicisgroupe.com/en/news/press-releases/after-another-record-year-ahead-of-expectations-publicis-unveils-ai-strategy-to-lead-group-into-its-second-century).

Publicis describes applications ranging from audience insight and media buying to creative production, software development and internal operations. The source material includes content held in Marcel and code and business knowledge from Publicis Sapient. CoreAI's role is to make those resources usable across tasks and Teams. Its scope is therefore the group's working processes, rather than a single consumer-facing application. [Publicis's description of the intended uses](https://www.publicisgroupe.com/en/news/press-releases/after-another-record-year-ahead-of-expectations-publicis-unveils-ai-strategy-to-lead-group-into-its-second-century).