Bela Bajaria

Bela Bajaria's career links television production, studio licensing and streaming commissioning. Before Netflix, she held senior roles at CBS and served as president of Universal Television. That studio produced programmes for several networks and streaming services, including Netflix. Her move to Netflix in 2016 initially put her in charge of licensing from major US studios, co-production relationships and a new unscripted team. [Netflix's appointment announcement](https://about.Netflix.com/en/news/bela-bajaria-joins-Netflix-content-team).

Her responsibilities later expanded to global television and then the chief content officer role. That remit covered film and television across languages. Her work also included Netflix's expansion into live programming, including agreements for wrestling and American football. The career spans both buying programmes from outside suppliers and overseeing a streaming company's own international production slate. [Corporate biography](https://www.coca-colacompany.com/about-us/board-of-directors/bela-bajaria).