Timeline
Agentic Standards Initiative
WPP-convened initiative to agree common rules for buyer and seller AI agents in premium video advertising, operating on the Model Context Protocol with six founding rights-holder partners.
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Filters
#12 18 Aug
Mentioned in: Skywalker Sound hires for AI sound work
Media's AI Pivot#12 4 Aug
Mentioned in: Disney names J.A.R.V.I.S. in a filing
Media's AI Pivot#7 18 Jun
Mentioned in: Horizon ships its own buying layer
Media's AI Pivot#7 18 Jun